Business Analysis Marketing Analysis Essay - 782 Words

Business Analysis I. Introduction UMUC Haircuts has been in business for the last 15 years. The business has grown from a one chair barber shop, to three barber chairs, three hair styling stations, and a shampoo station. However, the owner is worried about numerous other business that have popped up in the immediate area. Below is an analysis of UMUC haircuts, it will utilize Porters Five Forces analysis, it will provide a justification for the choice of the Cost Leadership Strategy as a competitive advantage, and it will explain how UMUC Haircuts choice to improve employee and customer scheduling supports this strategy. II. Five Force Analysis FORCE EXPLANATION (Minimum 2 good sentences) IMPACT (POSITIVE, NEGATIVE, or NEUTRAL) AFFECT STRATEGY? (YES/NO) BUYER POWER Buyer power is the power a potential customer has in choosing different options. Given the amount of competitive businesses in the area, buyer power is high. This will directly impact UMUC Haircuts competitive advantage strategy, because it allows customers to choose the most cost effective option. Positive Yes SUPPLIER POWER Supplier power is the power suppliers have in bargaining over the cost of their supplies. Currently, UMUC Haircuts has no way to check to see if it could order supplies at a cheaper price. Given that UMUC Haircuts cost of supplies continue to rise, this will have a negative impact on the strategy. Negative Yes THREAT OF SUBSTITUTE PRODUCTS OR SERVICES Threat of substitute productsShow MoreRelatedSwot Analysis : Business Analyst Essay826 Words   |  4 PagesMidterm: Business Analyst Business Analyst is someone who analyzes an organization or business domain (real or hypothetical) and documents its business or processes or systems, assessing the business model or its integration with technology. 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